Lifestyle

Squishies

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Type of soft foam toy

A squishy is a type of soft toy made of a specially formulated soft polyurethane foam or thermoplastic rubber, that slowly returns to its original shape after being squeezed. Squishies are manufactured into many different shapes and sizes, such as animals, fruits, and food items. They are often scented to match the object represented. The toy is also called kawaii squishy, kawaii meaning "cute" in Japanese.

Latest News

The toy industry's latest craze is cheap, colorful and very squishy

U.S. sales for squishy toys have quadrupled year-over-year, reaching nearly $297 million in the first half of 2026. The report attributes this massive growth to social media influence and the affordability of products like NeeDoh.

CNBC·2026-08-27

HMV and The Works update on squishies and mini-dumplings - some for £1

Major UK retailers HMV and The Works report a surge in demand for squishy and mini-dumpling toys. These affordable collectibles are driving significant foot traffic as young shoppers hunt for the latest viral items.

Wales Online·2026-08-10

Everyone’s Collecting Squishies Again, And The Reason Is Really Not That Deep

This article explores the resurgence of squishies as a nostalgic and stress-relieving trend, highlighting the rise of independent specialty shops in Singapore. It notes that the trend has grown significantly over the past year, driven by both childhood memories and social media popularity.

Harper's Bazaar Singapore·2026-08-28

Squishies and ‘a fuzzy book’: 21 things tweens want for back-to-school season, according to tweens

Squishy toys have secured a spot on the back-to-school wish lists of many tweens this year. The article highlights how these sensory items remain a top priority for students heading into the new school season.

The Guardian·2026-07-31

Squishy dumpling toys recalled over ‘serious’ toxic chemical risk

Authorities have issued a recall for imitation squishy dumpling toys due to the presence of excessive benzene, a toxic chemical. While the trend remains popular, consumers are warned that these counterfeit versions pose serious health risks.

The Independent·2026-07-27

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